Have Your Own TV Show

Posted on January 19, 2011


As brutal as it can be at times, I am a big fan of improv. It’s not always funny and there is plenty of bad troupes but when it’s good it’s amazing. I also believe the skills necessary to be a successful improviser translate well to being a radio personality. Being able to react quickly, listen carefully and share the focus are all skills that are used by airtalent everyday.

That’s not why I’m writing about improv today. I was inspired by a posting I saw on Mashable about IBM producing its own live online improv show with The Daily Show’s Rob Riggle and members of the Los Angeles improv group The Upright Citizens Brigade. The show debuts live on the IBM Facebook Page and YouTube on January 21. The performers will be accepting suggestions from the audience that will go to Web-print enabled HP printers that are on stage with the performers.

While this whole campaign is being executed to market their new printer technology, kudos to IBM for taking advantage of YouTube in a way not many people do. Any airtalent can have their own television show on YouTube. It doesn’t have to be a massive undertaking. Get a $120 Flip camera and get to work. If you do it live, take questions via Twitter, Facebook or any other available medium. Interview local celebrities or bands, focus on a hobby you are passionate about or just improvise based on what listeners ask you. Promote the live broadcast during your show then link to the finished product from your Web site.

Your career can’t be dependent on frontselling songs and giving away concert tickets. If you haven’t already, 2011 is the year to start expanding your brand onto new platforms.