What’s Your Show Worth

Posted on January 14, 2011


A new study by the Pew Research Center’s “Internet and American Life” project reports 65% of internet users have paid for content online. The types of content people say they have purchased online varies widely with the two most common purchases being digital music and software each of which 33% of respondents say they have bought. Apps for cell phone or tablet computers come in at 21% and 19% have purchased a game of some sort.

Ironically only two percent have paid for adult content online. Ummm… ok. Sure.

As far as anything radio related, seven percent have paid for podcast content and 11% have paid for members-only premium content on a free Web site; a model many talk hosts use. Bubba the Love Sponge, who recently left Sirius/XM is moving his content to IO Radio, a Web site that features streaming audio.  Bubba’s terrestrial radio show, which is carried on five stations, will be available for free. There will also be two hours of special uncensored programming afterword that will only be available online and will require a subscription. A tall order according to the statistics but one Bubba might have enough fans to pull off.

So this begs the question, if your show was available would people pay for it? Try to honestly assess whether you are providing something that would be worth purchasing. If you are providing interesting content your listeners can’t get anywhere else people might pay to hear you. If you are just reading liner cards and frontselling songs people are likely to save their money for the internet porn they apparently aren’t buying.