New Year, New Skills

Posted on December 20, 2010

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It’s entirely possible that if you were interviewing for your first job in radio right now you might not get hired. Some stations are expecting a much broader skill set than just a good aircheck.

I attended the recent Arbitron Client Conference and Jacobs Media Summit in Baltimore and realized how much things have changed during a session that featured Joel Oxley, the VP/GM of WTOP/Washington and Michael Yoch, the director of product development at NPR, talking about how their organizations are moving beyond being about just radio toward being true multi-media platforms.

Here’s what each said when Paul Jacobs asked if they had changed their criteria for hiring people:

Oxley said that at WTOP, “It used to be about audio only. Now everybody has to take a writing test.” He talked about hiring some new sports reporters and said the process included seeing if they could handle, “a column, a blog, tweeting and of course they still have to do audio.”

Yoch said at NPR they had been hiring people with specific new-media talents such as blogging but now they prefer to find someone more well-rounded, “because we have to compete with a lot of people with different skill sets.”

By now you’ve probably heard this a hundred times, but just in case it still hasn’t sunk in, being a successful talent isn’t just about doing a great show. It means having a strong online presence, being part of the community, doing a great show and more.

Shameless Plug: If you need help growing into a multi-media personality I know a great coach who’s ready to help out.

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