Who’s In Your Heavy Rotation

Posted on December 14, 2010


Since the dawn of Top 40 radio the charts have been a resource for program directors in all formats helping track whats popular across the country. Now Billboard, the holy grail of chart keeping, has announced a new chart that is actually valuable for talent.

The venerable magazine turned Web site has launched The Social 50, which will rank, “the most active artists on the world’s leading social networking sites.”  According to the press release the rankings will employ a formula that includes, “weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays on MySpace, YouTube, Facebook, Twitter and iLike.” Each entry on the chart links to a profile of the artist with sales and chart information as well as links to recent articles.

While the list certainly leans toward pop acts it definitely provides a quick CliffsNotes version of who’s popular at the moment.  That can come in handy for any talent who wants to be timely and topical regardless of whether you plan to pay homage to the artist or simply need a punchline.