A Whole Lot of Learning

Posted on December 1, 2010

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Arbitron is making their annual Client Conference, which used to be known as the PD Fly-In, available online for the first time next Tuesday and Wednesday (December 7-8). What used to be a fairly exclusive event because you had to be able to leave the office for several days and pay not only the registration costs but airfare, hotel, meals and drinks is now available to anyone, anywhere with an internet connection for just $49.00 (and between you and I if you ask someone from Arbitron you could probably get it for $39.00). 

As a radio geek at heart I think that’s pretty cool. There are a lot of great presentations on the agenda (I’ve listed some highlights below) that aren’t just valuable for programmers. There is a lot of great information about audience trends and how ratings work that should be pretty valuable.

There are a couple of other advantages to the virtual platform you might not think of immediately. One is that the platform can’t count the number of people watching. Put the thing on a screen in the conference room and the whole staff can watch for one low price. The content is also available on-demand for 90 days after the event so even if you are on the air middays and would miss a lot of the agenda you can go back and watch at your own pace.

Full disclosure: I am biased. My company, A Virtual Event, is providing the virtual platform for the event. Having said that it doesn’t change the fact that information from some of the leaders in the radio industry will be available at a very low cost. I hope you’ll not only take a look but spread the word about this to your radio friends that might be interested. You can register or learn more about the Virtual Client Conference at www.arbitronclientconference.com. I hope you’ll take a look and tell your network of friends as well.

AGENDA HIGHLIGHTS

  • Jon Coleman of Coleman Insights with a presentation called “Debunking the Myths of PPM”
  • Tripp Edlredge of dmr talking about marketing in a PPM world.
  • Deb Esayian of Emmis Interactive talking about where radio stands in the digital world.
  • Matt Fischer of Curiousity360 talking about to make social media work for your station or your show.
  • Larry Rosin of Edison Media presenting the results of their Generation Y-focused Youth Study with insights about younger audiences.
  • A host of Arbitron people presenting information and analysis of PPM information as well as a series of special virtual-only presentations focused on information for diary markets.
  • And many more.

I hope you choose to join us online. I think it will be well worth the investment.

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