Randy Moss: Future Morning Host?

Posted on November 1, 2010


See if you can figure out who I’m talking about. 

This person is very talented, has virtually mastered their particular craft and, in doing so, had a very successful career. This person is also moody, unpredictable, easily angered and often publicly critical of management.

Who do you think it is? Randy Moss? Your station’s star morning host? You?

Randy Moss being unceremoniously waived by the Minnesota Vikings today says a lot about our current culture. It’s not like when the Vikings paid heavily to acquire Moss just a few weeks ago from the New England Patriots they weren’t aware of his diva-like tendencies. Not only did his reputation precede him, he played for the team once before and had problems then.

Their willingness to unceremoniously cut the cord seems to me to reflect a larger trend in America. Companies in all industries, radio included, are becoming more like the Minnesota Vikings. They just aren’t willing to put up with a lot of guff from star talent. 

Between new workplace technology and an excess of out-of-work talent who are hungry for jobs, in many fields the balance of power has shifted toward management having the luxury to cut ties with talented employees. Even in radio, where the talent pool is notoriously shallow, voice-tracking and syndicated shows are making star quality talent available at bargain basement prices.

The truth is any above-average talent will always be at least a little bit high-maintenance, that hasn’t changed and good managers know it. The difference is about attitude. It’s one thing to be occasionally difficult it’s another to be critical and constantly stand-offish.

If your show still includes a heavy dose of “wow my bosses are stupid,” make sure the big wigs are in on it. Otherwise you might find yourself on waivers with Randy.

Posted in: Management, Talent