I came across this great article in AdPulp that talks about how brands are doing things to help communities in need and then using it as advertising. One example is how Tide shows up with a mobile clothes washing facility to help people out after a tornado or other natural disaster. Another is this commercial that came out of M&M/Mars… [Read more…]
December 21, 2011
There is a nice item in today’s Taylor On Radio-Info email about the charity events that stations are doing all across the country. Tom writes, “Jocks are broadcasting from malls, supermarket parking lots, 18-wheelers and everywhere else a promotion director can think of.” He goes on to say that, “Emmis’ Hot 97/WQHT, New York just staged… [Read more…]
November 23, 2011
I’ll bet you had no idea the northern hairy-nosed wombat is on the verge of extinction. I sure didn’t. That was until “The Most Interesting Man in the World,” who amongst other pursuits is also a spokesperson for Dos Equis beer, decided to shine a light on the plight of poor creature. He is auctioning… [Read more…]
October 24, 2011
The Diaper Index may be the most honest and frightening indicator of the real state of the economy. According to the Wall Street Journal parents are actually buying fewer diapers per baby in an effort to cut costs. The report about parents that are actually rationing diapers on a per-day basis as opposed to an as-needed one accompanies an article about how frugal has… [Read more…]
October 18, 2011
When I became the News/Talk/Sports Editor at Radio & Records I met a whole new group of radio folks and two of the best were at KGO in San Francisco; General Manager Mickey Luckoff and Program Director Jack Swanson. At the time KGO had an unbelievable streak of something like nine million straight books as the… [Read more…]
August 30, 2011
I love this idea. I stole it from Jerry DeMink’s Facebook page who linked to it from Andrew Sullivan’s blog who found it on the Web site for Improv Everywhere. I double dog dare you… no… I triple dog dare you to try this in your market and yes I realize I breached protocol by skipping the… [Read more…]
June 7, 2011
If you haven’t seen it yet, there is an interesting article making the rounds that you should read titled “Would the World Miss DJ’s?” You can find it in its entirety here . It was written by Rich Appel and originally ran in his publication “Hz So Good,” which he describes as a “monthly e-blog-azine.” I heartily agree with… [Read more…]
May 20, 2011
Bar the studio door! You may be humanity’s last hope for information and entertainment if the zombie apocalypse comes during your show. I’ve always recommended stations have emergency plans in place to deal with your garden variety catastrophes; your tornadoes, wild fires, floods and the like. But now the Center for Disease Control — yes, that Center for… [Read more…]
May 3, 2011
When I was the News/Talk/Sports editor for Radio & Records I wrote numerous pieces about local radio stations responding to community disasters like tornadoes, hurricanes and wildfires. After seeing how stations and clusters stepped up to help their communities, I was left with absolutely no doubt that radio is the medium best equipped to help… [Read more…]
March 22, 2011
in·teg·ri·ty: 1. adherence to moral and ethical principles; soundness of moral character; honesty. Recently, as I was scanning the various radio trade’s email updates, this headline in the Radio & Television Business Report caught my attention; “Broadcaster receives state award for integrity.” According to the story, KMRY-AM, a nostalgia station in Cedar Rapids, Iowa owned by Sellers… [Read more…]
February 10, 2012
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