Everyone who’s been on the air at a commercial radio station should have, at some time, had the concepts of Ratings Bias and Ratings Distortion explained to them. If you aren’t familiar with the terms someone clearly neglected your education. In a nut shell, the two boil down to doing anything that will affect the ratings process. That could… [Read more…]
March 12, 2012
In case you missed it, the radio industry made the opening sketch of Saturday Night Live this past weekend thanks to Rush Limabugh. Now look, I know I’ve been on my soapbox about the radio industry a lot lately and I promise to get back to providing practical advice for talent but please indulge me… [Read more…]
March 5, 2012
After last week’s post ”Defending the Medium: Radio is Already Great,” where I debunked each part of an article that ran on the AOL Daily Finance page titled “Why Terrestrial Radio Will Never Be Great Again,” I think it’s time to also point out why our industry continues to fall victim to a negative images and provide a few suggestions that… [Read more…]
March 2, 2012
Yesterday, one of my Talent Mechanic clients passed along an article from the AOL Daily Finance page titled “Why Terrestrial Radio Will Never Be Great Again.” I hate articles like this. Not because they assassinate the medium I enjoy being a part of but because it does so without any regard for the facts. Here… [Read more…]
January 10, 2012
According to the Web site Frugal Dad there are six companies: GE, NewsCorp, Disney, Viacom, Time Warner and CBS that control 90% of what we read, watch or listen to. They control 70% of cable television. Their movie revenue amounts to $7 billion, two times the box office sales of the next 140 biggest studios combined. 232… [Read more…]
March 22, 2012
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