It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in… [Read more…]
May 14, 2012
Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart… [Read more…]
May 7, 2012
This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for… [Read more…]
April 3, 2012
Yesterday I posted a story about Play-Fame.com a game where one winner each day gets 24 hours of fame with thousands of new Twitter followers. You can get the lowdown on how it all works here. My initial thought in yesterday’s post was about how important it would be to maximize your time in the spotlight… [Read more…]
April 2, 2012
This new game “Twitter Fame” is a fascinating concept. Here’s how it works: Players link their Twitter account to the game through this Web page. Each day at noon one person is selected as the winner of the day. For the next 24 hours everyone who is playing will be set up to automatically follow the winner. Whatever they… [Read more…]
February 28, 2012
One of my goals upon returning from vacation is to start volunteering more, both in my community and with educational broadcasters to do my part to help assure the future of our industry. Here’s a post from last fall I wrote about how we should all give back to radio. I’ll be back with new… [Read more…]
February 15, 2012
If you are looking for a quick and easy promotion idea for this spring here’s something a little different; backyard camping. According to an article in Springwise, a new company in New Jersey is hosting backyard camping events at their customers’ homes. Tents, sleeping bags and lighting are set up and there is an option for outdoor movie… [Read more…]
February 10, 2012
I came across this great article in AdPulp that talks about how brands are doing things to help communities in need and then using it as advertising. One example is how Tide shows up with a mobile clothes washing facility to help people out after a tornado or other natural disaster. Another is this commercial that came out of M&M/Mars… [Read more…]
February 3, 2012
Someone writes one little New York Times article and all hell breaks loose. Since Susan Cain, author of the soon-to-be-released book “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” wrote an article titled “The Rise of the new Groupthink,” which puts forth the idea that people are more creative alone than in… [Read more…]
January 23, 2012
Comedy Central knows how to take requests. According to a Mashable article, as part of “Stand Up Month,” the network launched a Facebook app allowing viewers to watch clips of comedians and vote for which one’s special will air each Friday at 9pm ET throughout the month of January. Okay, Friday night isn’t the biggest night for… [Read more…]
May 24, 2012
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