It may surprise you to find out I don’t spend much time on the Facebook page of SoLatina.com. Nothing against the site it’s just not one of my usual haunts. So I’m glad an article on MarketingProfs.com about how to maximize the Facebook timeline layout led me there. Anyone who uses Facebook to reach customers — or in… [Read more…]
May 14, 2012
Whether you love Martha Stewart or hate her, you have to give her credit, the woman has been very successful. So I was intrigued by a recent Future Buzz article on lessons marketers can learn from her. Out of seven lessons, one that stood out to me had the headline, “Tap the Innovation Crowd” which focuses on how Stewart… [Read more…]
May 7, 2012
This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for… [Read more…]
April 20, 2012
I wasn’t looking for this, I swear. I had watched a Wall Street Journal video about the reality of self-driving cars and while I was ruminating on the implications the player rolled over to the next clip about the state of Barbie on her 53rd birthday. What surprised me is how similar Barbie is to… [Read more…]
April 2, 2012
This new game “Twitter Fame” is a fascinating concept. Here’s how it works: Players link their Twitter account to the game through this Web page. Each day at noon one person is selected as the winner of the day. For the next 24 hours everyone who is playing will be set up to automatically follow the winner. Whatever they… [Read more…]
March 28, 2012
I’ve already written a couple of posts talking about how hosts should be creating video content to augment their on-air efforts. You are out of excuses. There is a video camera in everyone’s phone, you can download free easy-to-use editing software for nearly any device you own and YouTube is readily available for you to post the content… [Read more…]
February 22, 2012
I see that NBA phenomenon Jeremy Lin has filed to trademark the phrase “Linsanity”. Smart move seeing as the article on CBS news says two other people, who clearly have less to do with the national mania that Lin himself does, have also filed for the trademark. This is a great example of two very important… [Read more…]
December 9, 2011
My Groupon offer today was 53% off the Joffrey Ballet which, anyone who knows me realizes, is an epic fail. My Living Social offer was a little over half off a brazilian wax which, even people who don’t really know me realize, is an even more epic fail. In an era of targeted advertising two of… [Read more…]
May 24, 2012
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