This weekend I was watching the Cubs play the Dodgers — OK I was dozing on the couch while the Cubs game happened to be on — when I heard the announcers read a promo for the Cubs first ever, “Social Media Night” at the park. Curious, I went to the Cubs Web site for… [Read more…]
May 4, 2012
This is a chose your own adventure blog post. If you are excited about “The Avengers” coming out this weekend and already plan to see the movie you can skip to the cool video at the end of this post. If you aren’t planning on seeing the movie read on: Here’s the deal: you should… [Read more…]
April 24, 2012
The next time someone tells you not to be so dramatic let them in on this little statistic; according to a new Nielsen report TV dramas account for 41% of all prime time viewing while reality TV accounts for just 16%. Sports is actually the second most viewed type of programming with 22%, sit-coms get 11% and… [Read more…]
April 20, 2012
I wasn’t looking for this, I swear. I had watched a Wall Street Journal video about the reality of self-driving cars and while I was ruminating on the implications the player rolled over to the next clip about the state of Barbie on her 53rd birthday. What surprised me is how similar Barbie is to… [Read more…]
April 11, 2012
Here’s something I wouldn’t have expected; when it comes to general marketability of professional golfers Phil Mickelson is miles ahead of Tiger Woods. According to the research company Nielsen and another company called E-Poll who’s N-Score measurement is all about determining endorsement potential for stars, Mickelson has a score of 75 while Woods is at just 41. The world is… [Read more…]
April 5, 2012
Buried deep in the Pew Research Center’s annual State of the News Media 2012 report is an interesting statistic about how people consume news; and it’s one that bodes well for mainstream mediums like radio. What first grabbed my attention was this little gem, “Just 9% of digital news consumers say they ‘very often’ follow news… [Read more…]
March 30, 2012
Stop for a second, pull out your smartphone and look at all the apps you’ve downloaded. I’m willing to bet there are a lot that you used once or maybe twice and never opened again. You’re not alone. According to a recent study more than one out of every four apps are played with once and never used… [Read more…]
March 29, 2012
While he may very well be a competitor to Talent Mechanic, I recently came across a story that talked about the success of Cliff Ravenscraft, also known as The Podcast Answer Man. According to an article in the Social Media Examiner, Ravenscraft started his first podcast in 2006 because he wanted to talk about the show… [Read more…]
March 23, 2012
This is a great quote, “Human nature dictates that people have a hard time genuinely connecting with, being close to, or really trusting other humans who (pretend to) have no weaknesses, flaws, or mistakes” This amazing quote is from a Trendwatching.com article called “Flawsome.” The gist of the article is about how consumers no longer expect brands to be flawless.… [Read more…]
March 19, 2012
Here’s something worth considering before you start your show prep today. According to a Mashable.com article, the business intelligence firm RJ Metrics has compiled the top ten categories people are creating boards for on the hottest new social media site going; Pinterest. These are topics people are interested enough in to compile articles, photos and other materials in an organized… [Read more…]
May 7, 2012
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