I’ve already written a couple of posts talking about how hosts should be creating video content to augment their on-air efforts. You are out of excuses. There is a video camera in everyone’s phone, you can download free easy-to-use editing software for nearly any device you own and YouTube is readily available for you to post the content… [Read more…]
March 27, 2012
I have a friend who recently started watching Battlestar Galactica and, after watching the first season and a half, is considering bailing on the series. While I realize I am geekier than most and loved that series in an arguably unhealthy way, he’s in the meat of the best part and is considering giving up. If he was in… [Read more…]
March 6, 2012
I finally saw an article about the maelstrom surrounding Rush Limbaugh today that said something I’d been thinking all along; this issue reminds me of when Don Imus got into so much trouble. For anyone not following the saga of advertisers jumping ship as hordes of do-gooders call for El Rushbo’s head here’s the story in a… [Read more…]
December 6, 2011
I am in Baltimore at the 2011 Arbitron Client Conference and Jacobs Media Seminar which is full of great speakers and interesting presentations I’m confident will spark a number of great blog posts… next week. In the meantime, you can keep up with the biggest developments at the seminar by following @arbprogramming on Twitter. While I travel I have engaged… [Read more…]
December 5, 2011
Have a personality. Create unique content. Engage your audience. No problem. Now do it while you promote your station’s events, your podcasts sponsors or your own business endeavors. Suddenly it’s not so easy. A recent Forbes article talks about how the idea of branded content — like Facebook’s sponsored stories or the advertising sections that… [Read more…]
November 29, 2011
According to the Radio Advertising Bureau’s “Radio Marketing Guide,” our medium reaches 92.2% of all 12-24 year-olds each week. Someone should forward that slide to the International Olympic Committee (IOC). A recent New York Times article details how the IOC is launching a new campaign aimed at raising awareness of the games amongst 12 to 19 year-olds. The campaign uses television and, ”social… [Read more…]
November 23, 2011
I’ll bet you had no idea the northern hairy-nosed wombat is on the verge of extinction. I sure didn’t. That was until “The Most Interesting Man in the World,” who amongst other pursuits is also a spokesperson for Dos Equis beer, decided to shine a light on the plight of poor creature. He is auctioning… [Read more…]
October 19, 2011
One of these three things is real: Santa Claus, free marketing for your show or the Death Star. With apologies to Virginia and fanboys everywhere it’s the free marketing. To get it you just have to do something people will talk about. Here’s proof. A recent article at MarketingProfs.com detailed an experiment where one family agreed to secretly promote certain brands to their friends. It… [Read more…]
August 29, 2011
For a fleeting moment I thought I had scooped all the radio trades. According to a New York Times article, a new ad campaign for Dove was going to be using, “women disc jockeys to attract young consumers to its newest deodorant products.” No one had this story. I hadn’t gotten any sort of breaking news alert from… [Read more…]
May 11, 2011
Over the last week I’ve noticed two interesting developments that could have long-term effects on advertising driven media. Or they may just fade away. I’m really not sure which. Regardless they are certainly food for thought, especially for creative people who are good at generating content. The first is paying people to watch ads. Facebook recently… [Read more…]
March 28, 2012
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